Online-Journalismus: Texten und Konzipieren für das by Gabriele Hooffacker

By Gabriele Hooffacker

Die vierte Auflage des Handbuchs liefert Tipps und praktische Anleitungen zum Texten für net und Intranet, zu Bewegtbild und Podcast, Sozialen Netzwerken und Communitys, Formen und Formaten des Mediums sowie zu den Abläufen im Content-Management. ​Wie wird guy Online-Journalist? Wo arbeiten Online-Journalisten? used to be müssen sie beherrschen: an journalistischem Handwerk, an Internet-Kenntnissen, an Online-Recht? Wie textet guy Teaser? Wie bindet guy Useraktivitäten ein? Welche Rolle spielen Audio und Video im Rahmen des crossmedialen Webangebots? Wie sorgt guy dafür, dass der content material auch gefunden wird (Suchmaschinenoptimierung)?

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