Multinacionais Brasileiras: Internacionalização, Inovação e by Moacir de Miranda Oliveira Junior

By Moacir de Miranda Oliveira Junior

Apresenta casos de sucesso de multinacionais brasileiras, resultados de pesquisas quantitativas e a teoria que ajudará os empresários brasileiros a enfrentar de forma qualificada os desafios da atuação em mercados internacionais.

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Multinacionais Brasileiras: Internacionalização, Inovação e Estratégia Global (Portuguese Edition)

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