Media Management: A Casebook Approach (Routledge by C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson

By C. Ann Hollifield,Jan LeBlanc Wicks,George Sylvie,Wilson Lowrey

Media administration: A Casebook technique provides an in depth attention of the manager’s position in today’s media firms, highlighting severe abilities and tasks. utilizing media-based situations that advertise serious pondering and problem-solving, this article addresses issues of key crisis to managers: range, staff cultures, innovative self-discipline, education, and market-driven journalism, between others. The situations offer real-world eventualities to assist scholars expect and get ready for studies of their destiny careers.


Accounting for significant alterations within the media panorama that experience affected each media undefined, this 5th variation actively engages those adjustments in either dialogue and instances. The textual content considers the necessity for managers to always adapt, receive caliber details, and be entrepreneurial and versatile within the face of latest events and applied sciences that can not be anticipated and alter speedily in nationwide and overseas settings.


As a source for college students and younger execs operating in media industries, Media Management bargains crucial insights and information for succeeding in modern media administration roles.

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