International and Cross-Cultural Business Research by Jean-Claude Usunier,Hester van Herk,Julie Anne Lee

By Jean-Claude Usunier,Hester van Herk,Julie Anne Lee

Successfully combining cross-cultural administration and company study equipment, this workforce of overseas authors supply much-needed insurance of the results that are supposed to be thought of whilst venture study throughout diversified cultures.

Through the implementation of methodological pluralism, the e-book investigates many of the cultural impacts that have an effect on company theories and practices internationally, fairly the explicit administration types, behavioural criteria and patron attitudes that exist in constructing international locations.

Examples and theoretical figuring out in addition to vignettes, diagrams and figures are used to demonstrate those key issues, together with:

  • Language and the function of the dominant tradition
  • Design and implementation
  • Methodological matters
  • Strategies for bettering its relevance inside of overseas company.

Ideal for college kids, researchers and practitioners seeking to do company study in a world or cross-cultural context.

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