Handbook of Media Branding by Gabriele Siegert,Kati Förster,Sylvia M. Chan-Olmsted,Mart

By Gabriele Siegert,Kati Förster,Sylvia M. Chan-Olmsted,Mart Ots

This comprehensive handbook critically addresses present concerns and achievements within the box of media branding. by way of discussing media branding from diversified viewpoints, disciplines and examine traditions, this e-book deals clean views and identifies parts of curiosity for additional study. The authors spotlight the peculiarities of this box and display hyperlinks and commonalities with different parts of research inside communique science. The chapters deal with assorted study components, resembling society-, content-, management-, viewers- in addition to advertisements points of media manufacturers. This guide therefore brings jointly contributions from diverse components making it a worthwhile source for researchers and specialists from drawn to media branding.

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