Hallyu 2.0: The Korean Wave in the Age of Social Media by Sangjoon Lee,Abé Markus Nornes

By Sangjoon Lee,Abé Markus Nornes

jointly identified as Hallyu, Korean track, tv courses, motion pictures, on-line video games, and comics take pleasure in worldwide recognition, due to new verbal exchange applied sciences. in recent times, Korean pop culture has additionally develop into the topic of educational inquiry. while the Hallyu’s influence on Korea’s nationwide photograph and family financial system, in addition to on transnational cultural flows, have obtained a lot scholarly realization, there was little dialogue of the function of social media in Hallyu’s propagation.

Contributors to Hallyu 2.0: The Korean Wave within the Age of Social Media explore the ways that Korean well known cultural items are shared via audiences world wide; how they generate new lovers, markets, and shoppers via social media networks; and the way students can examine, interpret, and envision the way forward for this unheard of cultural phenomenon.

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