Flying Off Course IV: Airline economics and marketing by Rigas Doganis

By Rigas Doganis

The airline offers an enigma. excessive development charges in fresh a long time have produced purely marginal profitability. This e-book units out to provide an explanation for, in transparent and straightforward phrases, why this could be so. It presents a special perception into the economics and advertising of foreign airlines.



Flying Off Course has demonstrated itself through the years because the essential advisor to the interior workings of this intriguing undefined. This enlarged fourth variation, principally re-written and entirely up to date, takes under consideration the sweeping adjustments that have affected airways lately. It contains a lot new fabric on many key issues akin to airline bills, ‘open skies’ , air shipment economics, charters and new traits in airline pricing.



It additionally comprises fascinating new chapters at the economics of the inexpensive no frills companies and at the destiny customers of the industry.



The ebook offers a realistic perception into key points of airline operations, making plans and advertising in the conceptual framework of economics . it truly is given further strength via the author’s hands-on former reports as a md and CEO of Olympic airlines and as a non-executive Director of South African airlines whereas he's presently a non-executive Director of easyJet.

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