Feasibility Analysis of a Low Cost Strategy for Long by Joren Steinheuer

By Joren Steinheuer

Bachelor Thesis from the 12 months 2015 within the topic enterprise economics - funding and Finance, grade: 2,0, collage of technologies, Düsseldorf, language: English, summary: This thesis specializes in the commercial feasibility of a most economical process for lengthy distance flights, in line with the instance of Eurowings within the product portfolio of the whole provider service Lufthansa.

On the ITB 2015, Europe’s biggest vacationer exchange reasonable, an government board member of Lufthansa, Karl Garnand, introduced the 1st routes for the arrival reasonable lengthy distance flight manufactured from the corporate. Lufthansa goes to begin this undertaking with its model Eurowings. the 1st flights to 3 locations could be operated as from November 2015, tickets are already bookable. The affordable service company thrives for a very long time. Its marketplace percentage in Germany, measured through the variety of passengers, grew from 4,8% in 2002 to twenty-five% in 2014. notwithstanding, this luck refers completely to brief and heart distance flights. Eurowings isn't the first test of an airline to set up a most economical product for lengthy haul flights, yet there's no instance with monetary success.

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