Electronic Media Management, Revised by Peter Pringle,Michael F Starr

By Peter Pringle,Michael F Starr

The 5th variation of a vintage textual content gains very important updates that mirror the large adjustments that experience taken position in recent times - the web as an incredible details transmission structure that's the following to stick and convergence between media. This variation gains thorough discussions on the web and convergence, in addition to displays the most recent details on broadcast and cable laws and regulations. it is usually a clean batch of case stories, and learn questions. As in earlier variants, this booklet additionally covers administration idea, viewers research, broadcast advertising, and marketing.

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